An ERP and CRM built as one ecosystem for a Singapore wholesale business, so a salesperson sees credit, history and real stock on the same screen instead of across two systems.
A wholesale and distribution business in Singapore wanted its customers, its sales team, its stock and its purchasing to stop being separate conversations. We built the ERP and CRM as one ecosystem rather than two systems with an integration between them.
The practical consequence is that a salesperson looking at a customer sees their credit position, their order history and what is actually in stock, and a purchasing decision is made against real committed demand rather than a guess. Where the ERP and the CRM are separate products, that join is a nightly sync and a set of discrepancies somebody reconciles on a Friday.
The ERP is built modularly: sales, inventory, purchasing and finance workflows are separate modules over a shared data model, which is what lets the client extend one area without redesigning the others. Wholesale businesses change their processes more often than their products, so that mattered more here than any feature list.
Automated workflows handle the sequences between modules -- a confirmed sales order reserving stock, a low stock level raising a purchase requisition, an approval routing to whoever is entitled to give it. Management dashboards report across the whole ecosystem, and third-party API integrations connect the systems the business already runs rather than demanding they be abandoned.
Role-based access governs all of it, which in distribution is mostly about pricing and credit: who may discount, who may release stock, who may see margin. Code, database and infrastructure are the client's, documented and handed over.
What this project actually used. We pick a stack to suit the problem and the people who will maintain it, so this is not the same list on every project.
Each page below covers the process, the stack and the questions buyers usually ask about that kind of work.
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Read the case studyTell us where your situation differs and we will tell you which parts of this would carry over and which would not — including where we think you need less than this.
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